Social Media Management

Content creation, scheduling, and engagement analysis for social platforms with automated campaign optimization

Social Media Management

This example demonstrates a comprehensive social media management system using RCrewAI agents to handle content creation, scheduling, engagement analysis, and campaign optimization across multiple social platforms. The system provides end-to-end social media automation with performance tracking and optimization.

Overview

Our social media management team includes:

• Content Creator - Multi-platform content development and optimization
• Social Media Scheduler - Strategic content scheduling and timing optimization
• Community Manager - Engagement monitoring and response automation
• Analytics Specialist - Performance tracking and insights generation
• Influencer Coordinator - Influencer partnerships and collaboration management
• Brand Manager - Brand voice consistency and strategic oversight

Complete Implementation

require 'rcrewai'
require 'json'
require 'time'

# Configure RCrewAI for social media management
RCrewAI.configure do |config|
  config.llm_provider = :openai
  config.temperature = 0.6  # Higher creativity for social content
end

# ===== SOCIAL MEDIA MANAGEMENT TOOLS =====

# Social Media Content Tool
class SocialMediaContentTool < RCrewAI::Tools::Base
  def initialize(**options)
    super
    @name = 'social_media_content_manager'
    @description = 'Create and optimize content for different social media platforms'
    @platform_specs = {
      'twitter' => { max_chars: 280, hashtag_limit: 2, optimal_length: 100 },
      'linkedin' => { max_chars: 3000, hashtag_limit: 5, optimal_length: 200 },
      'facebook' => { max_chars: 63206, hashtag_limit: 3, optimal_length: 80 },
      'instagram' => { max_chars: 2200, hashtag_limit: 30, optimal_length: 125 }
    }
  end
  
  def execute(**params)
    action = params[:action]
    
    case action
    when 'create_content'
      create_platform_content(params[:content_brief], params[:platforms])
    when 'optimize_hashtags'
      optimize_hashtags(params[:content], params[:platform], params[:industry])
    when 'schedule_analysis'
      analyze_optimal_timing(params[:platform], params[:audience_data])
    when 'content_performance'
      analyze_content_performance(params[:post_data])
    when 'generate_captions'
      generate_captions(params[:content_type], params[:brand_voice], params[:platforms])
    else
      "Social media content: Unknown action #{action}"
    end
  end
  
  private
  
  def create_platform_content(brief, platforms)
    content_variations = {}
    
    platforms.each do |platform|
      specs = @platform_specs[platform.downcase]
      next unless specs
      
      content_variations[platform] = {
        caption: generate_caption_for_platform(brief, platform, specs),
        hashtags: generate_hashtags(brief, platform),
        optimal_time: get_optimal_posting_time(platform),
        character_count: 0, # Will be calculated
        engagement_prediction: predict_engagement(platform)
      }
    end
    
    {
      content_brief: brief,
      platform_variations: content_variations,
      total_platforms: platforms.length,
      optimization_score: 88,
      estimated_reach: calculate_estimated_reach(platforms)
    }.to_json
  end
  
  def generate_caption_for_platform(brief, platform, specs)
    case platform.downcase
    when 'twitter'
      "🚀 #{brief[:topic]} insights! #{brief[:key_message]} #Innovation #Business"
    when 'linkedin'
      "Insights on #{brief[:topic]}:\n\n#{brief[:key_message]}\n\nKey takeaways:\n• Professional growth\n• Industry innovation\n• Strategic thinking\n\nWhat's your experience with this? #Business #Innovation"
    when 'facebook'
      "#{brief[:key_message]}\n\nWe'd love to hear your thoughts! Comment below with your experiences."
    when 'instagram'
      "✨ #{brief[:topic]} ✨\n\n#{brief[:key_message]}\n\n#Business #Innovation #Growth #Success"
    else
      brief[:key_message]
    end
  end
  
  def generate_hashtags(brief, platform)
    base_tags = ['#business', '#innovation', '#growth']
    platform_specific = {
      'twitter' => ['#tech', '#startup'],
      'linkedin' => ['#professional', '#career', '#leadership'],
      'facebook' => ['#community', '#discussion'],
      'instagram' => ['#inspiration', '#motivation', '#success', '#entrepreneur']
    }
    
    (base_tags + (platform_specific[platform.downcase] || [])).first(@platform_specs[platform.downcase][:hashtag_limit])
  end
  
  def get_optimal_posting_time(platform)
    optimal_times = {
      'twitter' => '9:00 AM, 1:00 PM, 3:00 PM',
      'linkedin' => '8:00 AM, 12:00 PM, 5:00 PM',
      'facebook' => '9:00 AM, 1:00 PM, 3:00 PM',
      'instagram' => '11:00 AM, 2:00 PM, 5:00 PM'
    }
    optimal_times[platform.downcase] || '12:00 PM'
  end
  
  def predict_engagement(platform)
    base_rates = {
      'twitter' => { likes: 50, retweets: 12, comments: 8 },
      'linkedin' => { likes: 85, shares: 15, comments: 12 },
      'facebook' => { likes: 60, shares: 8, comments: 15 },
      'instagram' => { likes: 120, comments: 18, shares: 25 }
    }
    base_rates[platform.downcase] || { likes: 50, comments: 10, shares: 5 }
  end
  
  def calculate_estimated_reach(platforms)
    base_reach = {
      'twitter' => 2500,
      'linkedin' => 1800,
      'facebook' => 3200,
      'instagram' => 2800
    }
    platforms.sum { |p| base_reach[p.downcase] || 1000 }
  end
end

# Social Media Analytics Tool
class SocialMediaAnalyticsTool < RCrewAI::Tools::Base
  def initialize(**options)
    super
    @name = 'social_media_analytics'
    @description = 'Analyze social media performance and generate insights'
  end
  
  def execute(**params)
    action = params[:action]
    
    case action
    when 'engagement_analysis'
      analyze_engagement_metrics(params[:platform], params[:timeframe])
    when 'audience_insights'
      generate_audience_insights(params[:platform_data])
    when 'content_performance'
      analyze_content_performance(params[:posts_data])
    when 'competitor_analysis'
      analyze_competitor_performance(params[:competitors], params[:metrics])
    when 'roi_calculation'
      calculate_social_media_roi(params[:campaign_data])
    else
      "Social media analytics: Unknown action #{action}"
    end
  end
  
  private
  
  def analyze_engagement_metrics(platform, timeframe)
    # Simulate engagement analysis
    {
      platform: platform,
      timeframe: timeframe,
      total_posts: 45,
      total_engagement: 3250,
      average_engagement_rate: 4.2,
      top_performing_post: {
        content: "AI automation insights",
        engagement_rate: 8.5,
        reach: 12500
      },
      engagement_trends: {
        likes: "+15%",
        comments: "+8%",
        shares: "+22%"
      },
      optimal_posting_times: ["9:00 AM", "1:00 PM", "5:00 PM"],
      content_type_performance: {
        "educational" => 6.2,
        "promotional" => 2.8,
        "entertainment" => 5.1
      }
    }.to_json
  end
  
  def generate_audience_insights(platform_data)
    # Simulate audience analysis
    {
      total_followers: 15650,
      follower_growth: "+12% this month",
      demographics: {
        age_groups: {
          "25-34" => "35%",
          "35-44" => "28%",
          "45-54" => "22%",
          "18-24" => "15%"
        },
        locations: {
          "United States" => "42%",
          "Canada" => "18%",
          "United Kingdom" => "15%",
          "Australia" => "12%",
          "Other" => "13%"
        },
        interests: [
          "Business & Industry",
          "Technology",
          "Professional Development",
          "Innovation",
          "Entrepreneurship"
        ]
      },
      engagement_patterns: {
        most_active_days: ["Tuesday", "Wednesday", "Thursday"],
        peak_hours: ["9-11 AM", "1-3 PM", "5-7 PM"],
        content_preferences: ["Educational content", "Industry insights", "Case studies"]
      }
    }.to_json
  end
  
  def calculate_social_media_roi(campaign_data)
    # Simulate ROI calculation
    {
      campaign_investment: 5000.00,
      direct_revenue: 12500.00,
      lead_generation_value: 8500.00,
      brand_awareness_value: 3200.00,
      total_value: 24200.00,
      roi_percentage: 384,
      cost_per_lead: 28.50,
      cost_per_acquisition: 125.00,
      conversion_rate: 3.2,
      recommendations: [
        "Increase budget for high-performing content types",
        "Focus on educational content for better engagement",
        "Optimize posting times for each platform"
      ]
    }.to_json
  end
end

# Social Media Scheduling Tool
class SocialMediaSchedulerTool < RCrewAI::Tools::Base
  def initialize(**options)
    super
    @name = 'social_media_scheduler'
    @description = 'Schedule and optimize social media post timing'
    @schedule_queue = []
  end
  
  def execute(**params)
    action = params[:action]
    
    case action
    when 'create_schedule'
      create_posting_schedule(params[:content_calendar], params[:platforms])
    when 'optimize_timing'
      optimize_posting_times(params[:platform], params[:audience_data])
    when 'batch_schedule'
      batch_schedule_posts(params[:posts], params[:timeframe])
    when 'schedule_status'
      get_schedule_status
    else
      "Social media scheduler: Unknown action #{action}"
    end
  end
  
  private
  
  def create_posting_schedule(content_calendar, platforms)
    scheduled_posts = []
    
    content_calendar.each do |content_item|
      platforms.each do |platform|
        optimal_time = get_platform_optimal_time(platform)
        scheduled_posts << {
          content_id: content_item[:id],
          platform: platform,
          scheduled_time: optimal_time,
          content_type: content_item[:type],
          status: 'scheduled'
        }
      end
    end
    
    {
      total_posts_scheduled: scheduled_posts.length,
      platforms_covered: platforms,
      schedule_span: "30 days",
      posting_frequency: "#{(scheduled_posts.length / 30.0).round(1)} posts/day",
      scheduled_posts: scheduled_posts.first(10),  # Show first 10
      optimization_score: 92
    }.to_json
  end
  
  def get_platform_optimal_time(platform)
    base_times = {
      'twitter' => ['09:00', '13:00', '15:00'],
      'linkedin' => ['08:00', '12:00', '17:00'],
      'facebook' => ['09:00', '13:00', '15:00'],
      'instagram' => ['11:00', '14:00', '17:00']
    }
    
    times = base_times[platform.downcase] || ['12:00']
    "#{Date.today + rand(7)} #{times.sample}"
  end
end

# ===== SOCIAL MEDIA MANAGEMENT AGENTS =====

# Content Creator
content_creator = RCrewAI::Agent.new(
  name: "social_media_content_creator",
  role: "Social Media Content Specialist",
  goal: "Create engaging, platform-optimized content that drives audience engagement and brand awareness",
  backstory: "You are a creative content specialist with expertise in social media trends, platform-specific optimization, and audience engagement. You excel at creating content that resonates with target audiences across different social platforms.",
  tools: [
    SocialMediaContentTool.new,
    RCrewAI::Tools::WebSearch.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Social Media Scheduler
scheduler = RCrewAI::Agent.new(
  name: "social_media_scheduler",
  role: "Social Media Scheduling Strategist",
  goal: "Optimize content scheduling and timing to maximize reach and engagement across all platforms",
  backstory: "You are a social media scheduling expert with deep knowledge of platform algorithms, audience behavior patterns, and optimal timing strategies. You excel at maximizing organic reach through strategic scheduling.",
  tools: [
    SocialMediaSchedulerTool.new,
    SocialMediaContentTool.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Community Manager
community_manager = RCrewAI::Agent.new(
  name: "community_manager",
  role: "Social Media Community Manager",
  goal: "Manage community engagement, respond to interactions, and build strong relationships with followers",
  backstory: "You are a community management expert who understands how to build and nurture online communities. You excel at creating meaningful interactions, handling customer service, and fostering brand loyalty.",
  tools: [
    SocialMediaAnalyticsTool.new,
    RCrewAI::Tools::FileReader.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Analytics Specialist
analytics_specialist = RCrewAI::Agent.new(
  name: "social_media_analytics_specialist",
  role: "Social Media Analytics Expert",
  goal: "Analyze social media performance, generate insights, and provide data-driven recommendations",
  backstory: "You are a social media analytics expert with deep knowledge of platform metrics, audience analysis, and performance optimization. You excel at turning data into actionable insights for strategy improvement.",
  tools: [
    SocialMediaAnalyticsTool.new,
    RCrewAI::Tools::FileReader.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Influencer Coordinator
influencer_coordinator = RCrewAI::Agent.new(
  name: "influencer_coordinator",
  role: "Influencer Partnership Specialist",
  goal: "Identify, engage, and manage influencer partnerships to amplify brand reach and credibility",
  backstory: "You are an influencer marketing expert who understands how to identify the right influencers, negotiate partnerships, and manage collaborative campaigns. You excel at creating authentic brand partnerships.",
  tools: [
    RCrewAI::Tools::WebSearch.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Brand Manager
brand_manager = RCrewAI::Agent.new(
  name: "social_media_brand_manager",
  role: "Social Media Brand Strategy Manager",
  goal: "Ensure brand consistency, strategic alignment, and coordinate all social media efforts",
  backstory: "You are a brand management expert who specializes in maintaining brand voice and strategic consistency across all social media channels. You excel at coordinating complex social media strategies.",
  manager: true,
  allow_delegation: true,
  tools: [
    RCrewAI::Tools::FileReader.new,
    RCrewAI::Tools::FileWriter.new
  ],
  verbose: true
)

# Create social media management crew
social_crew = RCrewAI::Crew.new("social_media_management_crew", process: :hierarchical)

# Add agents to crew
social_crew.add_agent(brand_manager)       # Manager first
social_crew.add_agent(content_creator)
social_crew.add_agent(scheduler)
social_crew.add_agent(community_manager)
social_crew.add_agent(analytics_specialist)
social_crew.add_agent(influencer_coordinator)

# ===== SOCIAL MEDIA CAMPAIGN TASKS =====

# Content Creation Task
content_creation_task = RCrewAI::Task.new(
  name: "social_media_content_creation",
  description: "Create comprehensive social media content for AI automation and business intelligence campaign. Develop platform-specific content for Twitter, LinkedIn, Facebook, and Instagram. Include educational posts, thought leadership content, and engagement-driving materials.",
  expected_output: "Multi-platform social media content package with optimized captions, hashtags, and posting recommendations",
  agent: content_creator,
  async: true
)

# Content Scheduling Task
scheduling_task = RCrewAI::Task.new(
  name: "social_media_scheduling_optimization",
  description: "Create optimal posting schedule for all social media content across platforms. Analyze audience behavior patterns, platform algorithms, and engagement data to maximize reach and engagement. Develop 30-day content calendar with strategic timing.",
  expected_output: "Comprehensive posting schedule with optimal timing recommendations and content calendar",
  agent: scheduler,
  context: [content_creation_task],
  async: true
)

# Community Management Task
community_management_task = RCrewAI::Task.new(
  name: "community_engagement_strategy",
  description: "Develop community engagement strategy and response protocols. Create engagement guidelines, customer service responses, and community building initiatives. Focus on fostering meaningful interactions and brand loyalty.",
  expected_output: "Community management strategy with engagement protocols and relationship building plans",
  agent: community_manager,
  async: true
)

# Analytics and Performance Task
analytics_task = RCrewAI::Task.new(
  name: "social_media_performance_analysis",
  description: "Analyze current social media performance across all platforms. Generate insights on audience behavior, content performance, engagement trends, and ROI metrics. Provide data-driven recommendations for optimization.",
  expected_output: "Comprehensive social media analytics report with performance insights and optimization recommendations",
  agent: analytics_specialist,
  context: [content_creation_task, scheduling_task],
  async: true
)

# Influencer Partnership Task
influencer_partnership_task = RCrewAI::Task.new(
  name: "influencer_partnership_development",
  description: "Identify and develop influencer partnerships to amplify brand reach. Research relevant influencers in AI and business automation space, analyze their audience alignment, and create partnership strategies.",
  expected_output: "Influencer partnership strategy with identified partners, collaboration proposals, and campaign concepts",
  agent: influencer_coordinator,
  context: [content_creation_task]
)

# Brand Strategy Coordination Task
brand_coordination_task = RCrewAI::Task.new(
  name: "social_media_brand_coordination",
  description: "Coordinate all social media efforts to ensure brand consistency and strategic alignment. Review all content and strategies, ensure brand voice consistency, and optimize overall social media strategy for maximum impact.",
  expected_output: "Integrated social media brand strategy with coordination guidelines and strategic recommendations",
  agent: brand_manager,
  context: [content_creation_task, scheduling_task, community_management_task, analytics_task, influencer_partnership_task]
)

# Add tasks to crew
social_crew.add_task(content_creation_task)
social_crew.add_task(scheduling_task)
social_crew.add_task(community_management_task)
social_crew.add_task(analytics_task)
social_crew.add_task(influencer_partnership_task)
social_crew.add_task(brand_coordination_task)

# ===== SOCIAL MEDIA CAMPAIGN BRIEF =====

campaign_brief = {
  "campaign_name" => "AI Automation Leadership Campaign",
  "brand" => "TechForward Solutions",
  "campaign_duration" => "90 days",
  "target_audience" => {
    "primary" => "Business executives and decision-makers (35-55 years)",
    "secondary" => "Technology professionals and consultants (25-45 years)",
    "interests" => ["AI & automation", "business optimization", "digital transformation"]
  },
  "campaign_objectives" => [
    "Increase brand awareness by 40%",
    "Generate 500+ qualified leads",
    "Establish thought leadership in AI automation",
    "Build community of 10,000+ engaged followers"
  ],
  "key_messages" => [
    "AI automation drives business efficiency",
    "Strategic implementation is key to success", 
    "Human-AI collaboration is the future",
    "ROI-focused automation solutions"
  ],
  "content_themes" => [
    "Educational: AI automation best practices",
    "Thought leadership: Industry insights and trends",
    "Case studies: Success stories and ROI examples",
    "Community: Q&A and discussions"
  ],
  "platforms" => ["Twitter", "LinkedIn", "Facebook", "Instagram"],
  "budget" => 15000,
  "success_metrics" => [
    "Engagement rate > 4%",
    "Follower growth > 25%",
    "Lead generation: 500+ qualified leads",
    "Brand mention increase > 60%"
  ]
}

File.write("social_media_campaign_brief.json", JSON.pretty_generate(campaign_brief))

puts "📱 Social Media Management System Starting"
puts "="*60
puts "Campaign: #{campaign_brief['campaign_name']}"
puts "Brand: #{campaign_brief['brand']}"
puts "Duration: #{campaign_brief['campaign_duration']}"
puts "Platforms: #{campaign_brief['platforms'].join(', ')}"
puts "Budget: $#{campaign_brief['budget'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}"
puts "="*60

# Sample social media data
current_metrics = {
  "follower_counts" => {
    "twitter" => 4200,
    "linkedin" => 3800,
    "facebook" => 6500,
    "instagram" => 2900
  },
  "engagement_rates" => {
    "twitter" => 3.2,
    "linkedin" => 4.8,
    "facebook" => 2.9,
    "instagram" => 5.1
  },
  "monthly_reach" => {
    "twitter" => 45000,
    "linkedin" => 32000,
    "facebook" => 58000,
    "instagram" => 28000
  },
  "content_performance" => {
    "educational" => { "avg_engagement" => 4.5, "reach_multiplier" => 1.8 },
    "promotional" => { "avg_engagement" => 2.1, "reach_multiplier" => 1.2 },
    "community" => { "avg_engagement" => 6.2, "reach_multiplier" => 2.1 }
  }
}

File.write("current_social_metrics.json", JSON.pretty_generate(current_metrics))

puts "\n📊 Current Social Media Performance:"
puts "  • Total Followers: #{current_metrics['follower_counts'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}"
puts "  • Average Engagement Rate: #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}%"
puts "  • Monthly Reach: #{current_metrics['monthly_reach'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}"
puts "  • Top Performing Content: Community posts (#{current_metrics['content_performance']['community']['avg_engagement']}% engagement)"

# ===== EXECUTE SOCIAL MEDIA CAMPAIGN =====

puts "\n🚀 Starting Social Media Management Campaign"
puts "="*60

# Execute the social media crew
results = social_crew.execute

# ===== CAMPAIGN RESULTS =====

puts "\n📊 SOCIAL MEDIA CAMPAIGN RESULTS"
puts "="*60

puts "Campaign Success Rate: #{results[:success_rate]}%"
puts "Total Campaign Areas: #{results[:total_tasks]}"
puts "Completed Deliverables: #{results[:completed_tasks]}"
puts "Campaign Status: #{results[:success_rate] >= 80 ? 'LAUNCHED' : 'NEEDS OPTIMIZATION'}"

campaign_categories = {
  "social_media_content_creation" => "✍️ Content Creation",
  "social_media_scheduling_optimization" => "📅 Scheduling Strategy",
  "community_engagement_strategy" => "💬 Community Management",
  "social_media_performance_analysis" => "📈 Analytics & Insights",
  "influencer_partnership_development" => "🤝 Influencer Partnerships",
  "social_media_brand_coordination" => "🎯 Brand Strategy"
}

puts "\n📋 CAMPAIGN DELIVERABLES:"
puts "-"*50

results[:results].each do |campaign_result|
  task_name = campaign_result[:task].name
  category_name = campaign_categories[task_name] || task_name
  status_emoji = campaign_result[:status] == :completed ? "✅" : "❌"
  
  puts "#{status_emoji} #{category_name}"
  puts "   Specialist: #{campaign_result[:assigned_agent] || campaign_result[:task].agent.name}"
  puts "   Status: #{campaign_result[:status]}"
  
  if campaign_result[:status] == :completed
    puts "   Deliverable: Successfully completed"
  else
    puts "   Issue: #{campaign_result[:error]&.message}"
  end
  puts
end

# ===== SAVE SOCIAL MEDIA DELIVERABLES =====

puts "\n💾 GENERATING SOCIAL MEDIA CAMPAIGN ASSETS"
puts "-"*50

completed_deliverables = results[:results].select { |r| r[:status] == :completed }

# Create social media campaign directory
campaign_dir = "social_media_campaign_#{Date.today.strftime('%Y%m%d')}"
Dir.mkdir(campaign_dir) unless Dir.exist?(campaign_dir)

completed_deliverables.each do |deliverable_result|
  task_name = deliverable_result[:task].name
  deliverable_content = deliverable_result[:result]
  
  filename = "#{campaign_dir}/#{task_name}_deliverable.md"
  
  formatted_deliverable = <<~DELIVERABLE
    # #{campaign_categories[task_name] || task_name.split('_').map(&:capitalize).join(' ')} Deliverable
    
    **Campaign Specialist:** #{deliverable_result[:assigned_agent] || deliverable_result[:task].agent.name}  
    **Campaign:** #{campaign_brief['campaign_name']}  
    **Brand:** #{campaign_brief['brand']}  
    **Delivery Date:** #{Time.now.strftime('%B %d, %Y')}
    
    ---
    
    #{deliverable_content}
    
    ---
    
    **Campaign Context:**
    - Duration: #{campaign_brief['campaign_duration']}
    - Target Audience: #{campaign_brief['target_audience']['primary']}
    - Platforms: #{campaign_brief['platforms'].join(', ')}
    - Budget: $#{campaign_brief['budget'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}
    
    *Generated by RCrewAI Social Media Management System*
  DELIVERABLE
  
  File.write(filename, formatted_deliverable)
  puts "  ✅ #{File.basename(filename)}"
end

# ===== SOCIAL MEDIA DASHBOARD =====

social_dashboard = <<~DASHBOARD
  # Social Media Campaign Dashboard
  
  **Campaign:** #{campaign_brief['campaign_name']}  
  **Brand:** #{campaign_brief['brand']}  
  **Last Updated:** #{Time.now.strftime('%Y-%m-%d %H:%M:%S')}  
  **Campaign Success Rate:** #{results[:success_rate]}%
  
  ## Campaign Overview
  
  ### Campaign Metrics
  - **Duration:** #{campaign_brief['campaign_duration']}
  - **Budget:** $#{campaign_brief['budget'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}
  - **Platforms:** #{campaign_brief['platforms'].length} platforms
  - **Content Themes:** #{campaign_brief['content_themes'].length} themes
  
  ### Current Performance Baseline
  - **Total Followers:** #{current_metrics['follower_counts'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}
  - **Average Engagement Rate:** #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}%
  - **Monthly Reach:** #{current_metrics['monthly_reach'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse}
  - **Content Performance Leader:** Community posts (#{current_metrics['content_performance']['community']['avg_engagement']}% engagement)
  
  ## Platform Performance
  
  ### Follower Distribution
  | Platform | Current Followers | Engagement Rate | Monthly Reach |
  |----------|------------------|-----------------|---------------|
  | LinkedIn | #{current_metrics['follower_counts']['linkedin'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} | #{current_metrics['engagement_rates']['linkedin']}% | #{current_metrics['monthly_reach']['linkedin'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} |
  | Facebook | #{current_metrics['follower_counts']['facebook'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} | #{current_metrics['engagement_rates']['facebook']}% | #{current_metrics['monthly_reach']['facebook'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} |
  | Twitter | #{current_metrics['follower_counts']['twitter'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} | #{current_metrics['engagement_rates']['twitter']}% | #{current_metrics['monthly_reach']['twitter'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} |
  | Instagram | #{current_metrics['follower_counts']['instagram'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} | #{current_metrics['engagement_rates']['instagram']}% | #{current_metrics['monthly_reach']['instagram'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} |
  
  ### Content Performance Analysis
  - **Educational Content:** #{current_metrics['content_performance']['educational']['avg_engagement']}% avg engagement
  - **Community Content:** #{current_metrics['content_performance']['community']['avg_engagement']}% avg engagement  
  - **Promotional Content:** #{current_metrics['content_performance']['promotional']['avg_engagement']}% avg engagement
  
  ## Campaign Objectives Progress
  
  ### Target Metrics
  - **Brand Awareness Increase:** Target +40% (Baseline established)
  - **Lead Generation:** Target 500+ qualified leads
  - **Follower Growth:** Target +25% (Current: #{current_metrics['follower_counts'].values.sum})
  - **Engagement Rate:** Target >4% (Current: #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}%)
  
  ### Campaign Deliverables Status
  ✅ **Content Creation:** Multi-platform content package delivered  
  ✅ **Scheduling Strategy:** Optimal posting calendar created  
  ✅ **Community Management:** Engagement protocols established  
  ✅ **Performance Analytics:** Baseline metrics and tracking setup  
  ✅ **Influencer Partnerships:** Partnership strategy and targets identified  
  ✅ **Brand Coordination:** Integrated strategy and guidelines established
  
  ## Content Calendar Highlights
  
  ### Weekly Content Distribution
  - **Monday:** Educational content and industry insights
  - **Tuesday:** Case studies and success stories
  - **Wednesday:** Community engagement and discussions
  - **Thursday:** Thought leadership and expert opinions
  - **Friday:** Behind-the-scenes and company culture
  
  ### Content Themes Breakdown
  - **Educational (40%):** AI automation best practices and tutorials
  - **Thought Leadership (25%):** Industry trends and expert insights
  - **Case Studies (20%):** Success stories and ROI examples
  - **Community (15%):** Q&A, discussions, and user-generated content
  
  ## Engagement Strategy
  
  ### Community Building Initiatives
  - **LinkedIn:** Professional discussions and industry networking
  - **Twitter:** Real-time updates and trending topic participation
  - **Facebook:** Community groups and detailed discussions
  - **Instagram:** Visual storytelling and behind-the-scenes content
  
  ### Influencer Partnership Pipeline
  - **Micro-Influencers:** 10-15 partnerships planned (10K-100K followers)
  - **Industry Experts:** 3-5 collaboration opportunities identified
  - **Customer Advocates:** 20+ customer success story features
  - **Partnership Content:** Co-created content and cross-promotion
  
  ## Performance Monitoring
  
  ### Key Metrics Tracking
  - **Daily:** Engagement rates, follower growth, reach metrics
  - **Weekly:** Content performance analysis and optimization
  - **Monthly:** ROI analysis and campaign effectiveness review
  - **Quarterly:** Strategic review and campaign pivot planning
  
  ### Success Indicators
  - **Engagement Rate:** Consistent >4% across all platforms
  - **Follower Quality:** High percentage of target audience followers
  - **Lead Generation:** Steady stream of qualified business inquiries
  - **Brand Mentions:** Increased organic mentions and brand awareness
  
  ## Next Steps
  
  ### Week 1-2: Campaign Launch
  - [ ] Deploy content across all platforms
  - [ ] Activate scheduling automation
  - [ ] Begin influencer outreach
  - [ ] Monitor initial performance metrics
  
  ### Month 1: Optimization Phase
  - [ ] Analyze early performance data
  - [ ] Optimize content based on engagement
  - [ ] Refine posting schedule based on audience behavior
  - [ ] Launch first influencer collaborations
  
  ### Month 2-3: Scale and Expand
  - [ ] Scale high-performing content types
  - [ ] Expand successful platform strategies
  - [ ] Launch advanced engagement campaigns
  - [ ] Measure ROI and lead generation success
DASHBOARD

File.write("#{campaign_dir}/social_media_dashboard.md", social_dashboard)
puts "  ✅ social_media_dashboard.md"

# ===== SOCIAL MEDIA CAMPAIGN SUMMARY =====

social_summary = <<~SUMMARY
  # Social Media Management Executive Summary
  
  **Campaign:** #{campaign_brief['campaign_name']}  
  **Brand:** #{campaign_brief['brand']}  
  **Launch Date:** #{Time.now.strftime('%B %d, %Y')}  
  **Campaign Success Rate:** #{results[:success_rate]}%
  
  ## Executive Overview
  
  The comprehensive social media management campaign for #{campaign_brief['brand']} has been successfully developed and is ready for deployment. Our specialized team of social media experts has created an integrated strategy covering content creation, scheduling optimization, community management, performance analytics, influencer partnerships, and brand coordination across #{campaign_brief['platforms'].length} major platforms.
  
  ## Campaign Foundation
  
  ### Strategic Objectives
  - **Brand Awareness:** Target 40% increase over #{campaign_brief['campaign_duration']}
  - **Lead Generation:** 500+ qualified business leads
  - **Community Growth:** Build engaged community of 10,000+ followers
  - **Thought Leadership:** Establish #{campaign_brief['brand']} as AI automation authority
  
  ### Platform Strategy
  - **LinkedIn:** Professional networking and B2B lead generation
  - **Twitter:** Real-time engagement and industry conversations  
  - **Facebook:** Community building and detailed discussions
  - **Instagram:** Visual storytelling and brand personality
  
  ### Current Performance Baseline
  - **Total Followers:** #{current_metrics['follower_counts'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} across all platforms
  - **Average Engagement Rate:** #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}%
  - **Monthly Reach:** #{current_metrics['monthly_reach'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} impressions
  - **Best Performing Content:** Community-focused posts (#{current_metrics['content_performance']['community']['avg_engagement']}% engagement)
  
  ## Campaign Deliverables Completed
  
  ### ✅ Content Creation Strategy
  - **Multi-Platform Content:** Optimized content for each platform's unique requirements
  - **Content Themes:** Educational, thought leadership, case studies, and community content
  - **Brand Voice Consistency:** Maintained across all platforms and content types
  - **SEO Optimization:** Hashtag research and content optimization for discoverability
  
  ### ✅ Strategic Scheduling & Automation
  - **Optimal Timing:** Platform-specific posting schedules based on audience behavior
  - **Content Calendar:** 90-day strategic calendar with themed content distribution
  - **Automation Setup:** Scheduling tools configured for consistent posting
  - **Performance Tracking:** Real-time monitoring and optimization capabilities
  
  ### ✅ Community Management Framework
  - **Engagement Protocols:** Response strategies and community building guidelines
  - **Customer Service Integration:** Social media customer support workflows
  - **Brand Reputation Management:** Monitoring and response procedures
  - **User-Generated Content:** Strategies to encourage and leverage customer content
  
  ### ✅ Analytics & Performance Intelligence
  - **Comprehensive Tracking:** Multi-platform analytics integration
  - **ROI Measurement:** Campaign effectiveness and business impact tracking
  - **Competitive Analysis:** Industry benchmarking and competitive intelligence
  - **Optimization Recommendations:** Data-driven strategy improvements
  
  ### ✅ Influencer Partnership Program
  - **Partner Identification:** Relevant influencers in AI and business automation space
  - **Collaboration Framework:** Partnership structures and content creation guidelines
  - **Campaign Integration:** Influencer content aligned with overall campaign strategy
  - **Performance Measurement:** Influencer partnership ROI and impact tracking
  
  ### ✅ Integrated Brand Strategy
  - **Brand Guidelines:** Consistent voice, tone, and visual identity across platforms
  - **Strategic Coordination:** Aligned messaging and campaign integration
  - **Crisis Management:** Brand reputation protection and response protocols
  - **Long-term Planning:** Sustainable growth and engagement strategies
  
  ## Projected Campaign Impact
  
  ### Audience Growth Projections
  - **LinkedIn:** +30% growth (#{current_metrics['follower_counts']['linkedin']} → #{(current_metrics['follower_counts']['linkedin'] * 1.3).round})
  - **Facebook:** +25% growth (#{current_metrics['follower_counts']['facebook']} → #{(current_metrics['follower_counts']['facebook'] * 1.25).round})
  - **Twitter:** +35% growth (#{current_metrics['follower_counts']['twitter']} → #{(current_metrics['follower_counts']['twitter'] * 1.35).round})
  - **Instagram:** +40% growth (#{current_metrics['follower_counts']['instagram']} → #{(current_metrics['follower_counts']['instagram'] * 1.4).round})
  
  ### Engagement Improvement Projections
  - **Overall Engagement Rate:** #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}% → 5.2% (+#{(5.2 - (current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length)).round(1)}%)
  - **LinkedIn Engagement:** #{current_metrics['engagement_rates']['linkedin']}% → 6.5%
  - **Instagram Engagement:** #{current_metrics['engagement_rates']['instagram']}% → 7.2%
  - **Community Content Performance:** #{current_metrics['content_performance']['community']['avg_engagement']}% → 8.5%
  
  ### Business Impact Projections
  - **Lead Generation:** 500+ qualified leads over campaign duration
  - **Brand Awareness:** 40% increase in brand recognition and recall
  - **Website Traffic:** 60% increase from social media referrals
  - **Customer Acquisition Cost:** 25% reduction through social media optimization
  
  ## Revenue Impact Analysis
  
  ### Investment and Returns
  - **Campaign Investment:** $#{campaign_brief['budget'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} over #{campaign_brief['campaign_duration']}
  - **Projected Lead Value:** $#{(500 * 250).to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} (500 leads × $250 avg value)
  - **Brand Value Increase:** $#{(campaign_brief['budget'] * 2).to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} estimated brand equity improvement
  - **Total Projected ROI:** #{((500 * 250 + campaign_brief['budget'] * 2) / campaign_brief['budget'].to_f * 100).round(0)}%
  
  ### Cost Efficiency Metrics
  - **Cost Per Lead:** $#{(campaign_brief['budget'] / 500.0).round} (significantly below industry average)
  - **Cost Per Follower:** $#{(campaign_brief['budget'] / (current_metrics['follower_counts'].values.sum * 0.3)).round(2)}
  - **Cost Per Engagement:** Optimized for maximum engagement per dollar spent
  - **Lifetime Value Impact:** Enhanced customer relationships drive higher LTV
  
  ## Competitive Advantages Achieved
  
  ### Content Strategy Advantages
  - **Educational Focus:** Positions #{campaign_brief['brand']} as industry thought leader
  - **Multi-Platform Optimization:** Maximizes reach across diverse audiences
  - **Community Building:** Creates sustainable engagement beyond promotional content
  - **Authentic Voice:** Builds trust and credibility in the AI automation space
  
  ### Technology Integration
  - **Advanced Analytics:** Data-driven optimization surpasses competitor strategies
  - **Automation Excellence:** Consistent posting and engagement without resource strain
  - **Performance Tracking:** Real-time optimization capabilities
  - **Influencer Network:** Strategic partnerships amplify reach and credibility
  
  ## Implementation Timeline
  
  ### Phase 1: Launch Preparation (Week 1)
  - [ ] Final content review and approval
  - [ ] Scheduling system activation
  - [ ] Team training and workflow setup
  - [ ] Monitoring dashboard configuration
  
  ### Phase 2: Campaign Launch (Weeks 2-4)
  - [ ] Content deployment across all platforms
  - [ ] Community engagement protocols activation
  - [ ] Influencer partnership initiation
  - [ ] Performance monitoring and initial optimization
  
  ### Phase 3: Optimization & Scale (Months 2-3)
  - [ ] Data-driven content optimization
  - [ ] Successful strategy scaling
  - [ ] Advanced campaign features deployment
  - [ ] ROI measurement and reporting
  
  ## Success Metrics and KPIs
  
  ### Primary Success Indicators
  - **Engagement Rate:** Target >4% across all platforms
  - **Follower Growth:** Target +25% over campaign duration
  - **Lead Generation:** 500+ qualified business inquiries
  - **Brand Awareness:** 40% increase in brand mentions and recognition
  
  ### Secondary Performance Metrics
  - **Content Performance:** Consistent improvement in post engagement
  - **Community Health:** Growing active community engagement
  - **Influencer Impact:** Measurable reach and engagement from partnerships
  - **Conversion Optimization:** Improved social-to-customer conversion rates
  
  ## Risk Management
  
  ### Identified Risks and Mitigation
  - **Algorithm Changes:** Diversified platform strategy reduces dependency risk
  - **Competitive Response:** Unique positioning and authentic voice provide differentiation
  - **Content Saturation:** High-quality, educational focus maintains audience interest
  - **Resource Allocation:** Automated systems ensure consistent execution
  
  ### Crisis Management Preparedness
  - **Brand Reputation Monitoring:** Real-time social listening and response protocols
  - **Customer Service Integration:** Social media support escalation procedures
  - **Content Quality Control:** Review and approval processes prevent brand issues
  - **Performance Recovery:** Rapid response and optimization capabilities
  
  ## Long-term Strategic Vision
  
  ### Sustainable Growth Framework
  - **Community Development:** Building lasting relationships beyond campaign duration
  - **Content Excellence:** Establishing #{campaign_brief['brand']} as go-to resource
  - **Industry Leadership:** Thought leadership positioning for long-term authority
  - **Innovation Showcase:** Platform for demonstrating AI automation capabilities
  
  ### Future Expansion Opportunities
  - **Video Content:** YouTube and TikTok expansion for broader reach
  - **Podcast Integration:** Audio content and thought leadership opportunities
  - **Event Marketing:** Virtual and in-person event promotion and coverage
  - **Partnership Ecosystem:** Expanded influencer and brand partnerships
  
  ## Conclusion
  
  The #{campaign_brief['campaign_name']} represents a comprehensive, data-driven approach to social media marketing that positions #{campaign_brief['brand']} for significant growth in brand awareness, lead generation, and market authority. With all campaign elements successfully developed and ready for deployment, the foundation is set for achieving exceptional results.
  
  ### Campaign Status: READY FOR LAUNCH
  - **All deliverables completed with #{results[:success_rate]}% success rate**
  - **Integrated strategy across #{campaign_brief['platforms'].length} platforms**
  - **Projected ROI of #{((500 * 250 + campaign_brief['budget'] * 2) / campaign_brief['budget'].to_f * 100).round(0)}% over campaign duration**
  - **Comprehensive framework for sustainable social media success**
  
  ---
  
  **Social Media Management Team Performance:**
  - Content creators delivered platform-optimized, engaging content across all channels
  - Scheduling specialists optimized timing and frequency for maximum audience reach
  - Community managers established protocols for meaningful audience engagement
  - Analytics specialists created comprehensive tracking and optimization frameworks
  - Influencer coordinators identified strategic partnership opportunities
  - Brand managers ensured consistent voice and strategic alignment across all initiatives
  
  *This comprehensive social media management campaign demonstrates the power of specialized expertise working in coordination to create exceptional social media marketing that drives real business results.*
SUMMARY

File.write("#{campaign_dir}/SOCIAL_MEDIA_CAMPAIGN_SUMMARY.md", social_summary)
puts "  ✅ SOCIAL_MEDIA_CAMPAIGN_SUMMARY.md"

puts "\n🎉 SOCIAL MEDIA MANAGEMENT CAMPAIGN READY!"
puts "="*70
puts "📁 Complete campaign package saved to: #{campaign_dir}/"
puts ""
puts "📱 **Campaign Overview:**"
puts "   • #{completed_deliverables.length} campaign deliverables completed"
puts "   • #{campaign_brief['platforms'].length} platforms optimized"
puts "   • #{campaign_brief['campaign_duration']} campaign duration"
puts "   • $#{campaign_brief['budget'].to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} campaign budget"
puts ""
puts "🎯 **Projected Results:**"
puts "   • #{current_metrics['follower_counts'].values.sum.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} → #{(current_metrics['follower_counts'].values.sum * 1.25).round.to_s.reverse.gsub(/(\d{3})(?=\d)/, '\\1,').reverse} followers (+25% growth)"
puts "   • #{(current_metrics['engagement_rates'].values.sum / current_metrics['engagement_rates'].length).round(1)}% → 5.2% engagement rate"
puts "   • 500+ qualified leads generated"
puts "   • #{((500 * 250 + campaign_brief['budget'] * 2) / campaign_brief['budget'].to_f * 100).round(0)}% projected ROI"
puts ""
puts "✨ **Key Differentiators:**"
puts "   • Multi-platform content optimization"
puts "   • Data-driven scheduling and timing"
puts "   • Integrated influencer partnerships"
puts "   • Advanced analytics and optimization"

Key Social Media Management Features

1. Comprehensive Platform Strategy

Multi-platform optimization with specialized approaches:

content_creator         # Platform-specific content optimization
scheduler              # Strategic timing and automation
community_manager      # Engagement and relationship building
analytics_specialist   # Performance tracking and optimization
influencer_coordinator # Partnership development and management
brand_manager          # Strategic oversight and coordination (Manager)

2. Advanced Social Media Tools

Specialized tools for social media operations:

SocialMediaContentTool    # Multi-platform content creation
SocialMediaAnalyticsTool  # Performance tracking and insights
SocialMediaSchedulerTool  # Optimal timing and automation

3. Data-Driven Optimization

Comprehensive analytics and performance tracking:

• Platform-specific engagement analysis
• Audience behavior and demographic insights
• Content performance optimization
• ROI measurement and attribution

4. Integrated Campaign Management

End-to-end campaign coordination:

• Content creation and optimization
• Strategic scheduling and automation
• Community engagement and management
• Performance analysis and optimization

5. Scalable Growth Framework

Built for sustainable social media growth:

# Integrated workflow
Content Creation → Scheduling → Community Management →
Analytics → Influencer Partnerships → Brand Coordination

This social media management system provides a complete framework for building and managing successful social media campaigns that drive real business results through strategic content, community building, and performance optimization.